Tuesday, 15 February 2011

Valentine's Day in Japan

On Valentine's Day, it is only women who give presents (normally chocolates) to men in Japan. 


This tradition started as a marketing tool for chocolate companies in Japan.
More than half of the chocolates in a year sold in the period of Valentin's day In Japan.


Instead, on March 14th men (called White Day) give various gifts to women. 

Mary's × Kinpro

Thursday, 3 February 2011


Today is a SETSUBON in Japan.

SETSUBON (Bean-Throwing Ceremony) is the day before the beginning o fspring in Japan. The name literally means "seasonal division", but usually the term refers to the spring Setsubun, properly called Risshun celebrated yearly on February 3 as part of the Spring Festival. In its association with the Lunar New Year, Spring Setsubun can be and was previously thought of as a sort ofNew Year's Eve, and so was accompanied by a special ritual to cleanse away all the evil of the former year and drive away disease-bringing evil spirits for the year to come. This special ritual is called MAMEMAKI (literally "bean throwing"). Setsubun has its origins in tsuina, a Chinese  custom introduced to Japan in the eighth century.

The custom of MAMEMAKI first appeared in the Muromachi period. It is usually performed by the toshiotoko of the household (i.e., the male who was born on the corresponding animal year on the Chinese zodiac), or else the male head of the household. Roasted soybeans (called "fortune beans" are thrown either out the door or at a member of the family wearing an Oni (demon) mask, while the throwers chant "Demons out! Luck in!" (Oni wa soto! Fuku wa uchi!) and slam the door, although this is not common practice in households anymore and most people will attend a shrine or temple's spring festival where this is done. The beans are thought to symbolically purify the home by driving away the evil spirits that bring misfortune and bad health with them. Then, as part of bringing luck in, it is customary to eat roasted soybeans, one for each year of one's life, and in some areas, one for each year of one's life plus one more for bringing good luck for the year to come.
The gestures of MAMEMAKI look similar to the Western custom of throwing rice at newly married couples after a wedding.

From wikipedia

Wednesday, 2 February 2011



WAGASHI are traditional Japanese confections that evolved into an art form in the ancient Imperial capital, Kyoto. The character pronounced 'wa' denotes things Japanese, while the characters for 'gashi', an alliteration of kashi, have come to mean confections. Wagashi represent the essence of Japanese culture, and continue to be vital force in Japanese life.

WAGASHI are made from vegetable-based ingredients and are rich in fiber. Various ingredients are used, including an extensive range and variety of flours and sweeteners.

Delicate beans grown in Japan using special methods. Azuki beans come in both red and white varieties. Usually they are cooked into paste called 'An' and used in a wide range of different confections.

A fiber-rich gelatin made from seaweed, commonly used in wagashi, especially in jellied confections such as yokan.

Tuesday, 1 February 2011


Q-pot is a popular Japanese brand known for jewelry and accessories with sweets design. It aims to create accessories as a "communication tool" that connects individuals, and "positive accessories" that make people, who wear them as well as people who just see them, happy.


During Q-pot.'s participation as the sole installation producer at TRANOI, the world's largest fashion trade show held in Paris.

Tadaaki Wakamatsu